Illinois
Coverage B/ Negligence
First Mercury Insurance Company v. Triple Location LLC d/b/a Club O, No. 19 C 2395 (N.D. Ill. Apr. 29, 2021)
Can This Be Negligence?
Triple Location was sued by Emily Sears, Lina Posada, and Lucy Pinder (“Plaintiffs”). Each are professional models who alleged that Triple Location published their images without their consent in order to promote its strip club, Club O, through postings on Club O's Facebook and Instagram pages. The Plaintiffs alleged that Club O's postings “create[d] the false impression that [they] ha[d] consented or agreed to promote, advertise, market, and/or endorse Club O,” which caused them to “sustain[ ] injury to their images, brands, and marketability by [their] shear affiliation with … a strip club.” The Plaintiffs further alleged that Triple Location “totally and completely destroyed” any “copyright” that existed in their photos by “morphing, editing, or otherwise altering the original photographs.”
Plaintiffs’ alleged claims under (1) the Lanham Act, 15 U.S.C. § 1125(a), for false advertising and false endorsement; (2) the Illinois Right of Publicity Act (“IRPA”), 765 ILCS 1075/10 et seq., for violation of their right to publicity and for being placed in a false light; and (3) state law negligence.
The question for the court was whether First Mercury had a duty to defend under Coverage B. The court easily held that at least one of the personal and advertising offenses was satisfied, most likely “personal and advertising injury” arising out of the publication of material that “slanders or libels” a person, “violates a person's right of privacy,” or “[i]nfring[es] upon another's copyright.”
First Mercury alleged that three “exclusions” applied. Exclusion (a) excludes “personal and advertising injury” that is “caused by or at the direction of the insured with the knowledge that the act would violate the rights of another and would inflict ‘personal and advertising injury.’” Exclusion (b) excludes “personal and advertising injury” that “arise[s] out of oral or written publication of material, if done by or at the direction of the insured with knowledge of its falsity.” Exclusion (p) excludes “personal and advertising injury” that “aris[es] directly or indirectly out of any action or omission that violates or is alleged to violate” the Telephone Consumer Protection Act (“TCPA”), the CAN-SPAM Act of 2003, or any other “statute, ordinance[,] or regulation … that prohibits or limits the sending, transmitting, communicating, or distribution of material or information.” First Mercury also sought to rely on an endorsement, “Field of Entertainment—Limitation of Coverage,” which stated in pertinent part:
This insurance does not apply to … “personal and advertising injury” … actually or allegedly arising out of, related to, caused by, or attributed to by any of the following, but only as each applies to the “Business of The Insured in The Field of Entertainment.”
- Invasion of the right to privacy;
- Infringement of copyright, whether under statutory or common law; libel, slander or other forms of defamation; . . .
“Business of The Insured in The Field of Entertainment” is defined to include “[t]he ownership, licensing, operation maintenance or use of merchandising programs, advertising or publicity material or paraphernalia, characters or ideas, whether or not on premises of the insured or in possession of the insured at the time of the alleged offense or ‘occurrence.’”
According to the court, the Plaintiffs alleged negligent acts against Triple Location, to which none of First Mercury’s defense applied. First Mercury asked the court to look behind the labels because Plaintiffs’ claims concerned Triple Location's “alleged knowing, intentional, and/or fraudulent misrepresentation that the Plaintiffs were affiliated with Club O.” First Mercury argued that despite claims of negligence, the allegations were only the sort of knowing or intentional misconduct that Exclusions (a) and (b) except from coverage.
The court disagreed. It noted that the claim alleged First Mercury was negligent in “its failure to promulgate policies and procedures concerning the misappropriation of the [i]mage[s] of [the] models that were used on the Club O Website and social media accounts.” The complaint alternatively alleged that if First Mercury had such policies, it “negligently failed to enforce th[em], communicate them to employees, and/or [screen, train, and] supervise its employees in order to ensure that these policies, along with [f]ederal and Illinois law, were not violated,” and further that Triple Location published the Plaintiffs’ images without their authorization as a proximate result of its “negligence.”
The court acknowledged that the Plaintiffs also alleged intentional conduct but clarified that there was no law suggesting that alternative pleadings were impermissible and thus, when a complaint alleges negligent and intentional conduct, the issue is resolved for the insured and the insurer had a duty to defend. According to the court, exclusions (a) and (b) required knowledge on behalf of the insured which, according to the court, was not required for the negligence claims.
Also, the court, considering Exclusion (p) (even though it held that First Mercury waived it argument under this Exclusion), relied on W. Bend Mut. Ins. Co. v. Krishna Schaumburg Tan, Inc., 2020 IL App (1st) 1330494, at ¶ 6, 42 (Ill. App. March 20, 2020). There, the court held that Exclusion (p) did not preclude coverage because its catch all provision, “[a]ny statute, ordinance or regulation, other than the TCPA or CAN-SPAM Act of 2003.” was “meant to encompass any [s]tate or local statutes, rules, or ordinances that, like the TCPA and the CAN-SPAM Act, regulate specific methods of communication such as e-mail and phone calls and bars coverage for the violation of a very limited type of statute.” Id. at ¶ 43.
The court in G.M. Sign, Inc. v. State Farm Fire & Casualty Co., 18 N.E.3d 70 (Ill. App. 2014) interpreted a substantially similar exclusion to encompass common law claims arising from the same conduct as a statutory claim brought in the same suit. The court ultimately held that Exclusion (p)’s catch-all did not encompass the underlying complaint's Lanham Act and IRPA claims. Both statutes, said the court, address, prohibit, or limit the dissemination or distribution of material or information without limit to a particular method of communication.
Turning to the Field of Business Limitation, the court agreed with Triple Location that the policies cover “personal and advertising injury” caused by negligence associated with privacy right or copyright infringement in “[the insured's] ‘advertisement[s]’” or with “[t]he use of another's advertising idea in [the insured's] ‘advertisement[s],’” while the Limitation would exclude the very same injury if it arises out of the insured's “advertising.” Given the stark incompatibility of these dueling provisions, the court held the Endorsement created an inconsistency that, at least for purposes of the duty to defend, had to be resolved in Triple Location's favor.
Diane L. Bucci
Hurwitz & Fine, PC
Buffalo, NY
Duty to Defend/“Right to Privacy”/“Publication”
West Bend Mut. Ins. Co. v. Krishna Schaumburg Tan, Inc., No. 125978, 2021 IL 125978 (Ill. May 20, 2021)
The Illinois Supreme Court held that West Bend Mutual Insurance Co. (West Bend) must defend salon Krishna Schaumburg Tan, Inc. (Krishna), against a plaintiff’s claims that Krishna disclosed the plaintiff’s fingerprint data to a third-party vendor in violation of the Illinois Biometric Information Privacy Act (Act). The Supreme Court held that the plaintiff’s claim triggered a policy provision that covers personal injury stemming from advertising by the business when there is an alleged violation of the right to privacy.
Krishna’s policy with West Bend defined an advertising injury as one occurring from the “oral or written publication of material that violates a person’s right of privacy.” West Bend argued that “publication,” which was not defined in the policy, occurred only when private information was disclosed to the general public. The Supreme Court disagreed and defined the term as a disclosure to one or more individuals. The Supreme Court relied upon several dictionary definitions, the common law, and other legal authorities in arriving at this definition. The Supreme Court considered the language to be ambiguous and, thus, construed the language against West Bend.
West Bend further argued that it did not have a duty to defend the tanning salon because the policy excluded coverage for personal injuries that arise from the violation of a statute that prohibits sending, transmitting, communicating or distributing data. The Supreme Court disagreed, reasoning that the exclusion only applied to faxes and emails. Such communications are fundamentally different from the Act, which regulates the collection, use, safeguarding, handling, storing, sharing and destruction of individuals’ biometric information.
Finally, while the West Bend Policy did not define the phrase “right of privacy,” the Supreme Court held that the plaintiff’s underlying suit sufficiently alleged that she has such a right under the Act. The Supreme Court reasoned that the Act protects individuals’ rights to keep their biometric information secret. Therefore, the plaintiff’s claim that her fingerprint data was shared with a third-party without her permission sufficiently alleged a potential privacy violation under the policy. Accordingly, the Supreme Court held that West Bend had a duty to defend.
Michael D. Hanchett
Plunkett Cooney
Bloomfield Hills, MI
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