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What Small and Mid-Sized Firms Need to Know About What Clients Want

As the business of law is evolving, it is critical for small and mid-sized law firms to use of all the weapons in their arsenals, including associates, to attract and retain clients. Listen to the voice of the customer explain why customers hire these firms, what they look for in these firms, as well as how to obtain, retain, and expand (and maybe win back) those relationships. We will also discuss the need to understand your business, techniques to increase your business, and how to engage reluctant marketers at your firm.

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DRI is the leading organization of defense attorneys and in-house counsel. Membership in DRI provides access to resources and tools for attorneys who strive to provide high-quality, balanced and excellent service to their clients and corporations. DRI is host to 29 substantive committees whose focus is to develop ongoing and critical dialogue about areas of practice. DRI provides access to resources and tools to grow your practice – members can search a database of more than 65,000 experts, attend renowned CLE seminars, conferences and webcasts, network with 22,000+ like-minded defense practitioners and more.